Bag charms are having such a moment right now and honestly, I completely understand the obsession. They’re an easy way to make a classic bag feel a little more personal, a little more playful and a lot more you.
When I spotted these blue heart beads and vintage-inspired cat cameos at Hobby Lobby, I immediately knew they belonged on one of my boat totes.
Instead of buying an expensive designer charm, I decided to make my own.
For this project, I kept it simple:
The fun part is mixing pieces that make you smile. There aren’t any rules! You could use seashells, initials, bows, tassels, lucky charms or anything that matches your own style.
I simply attached each charm with gold jump rings to the large keychain, spacing them out until it felt balanced. A pearl heart became the centerpiece, while the blue heart beads and little cat cameos added extra movement and personality.
In less than fifteen minutes, I had a completely custom bag charm.
One of my favorite things about a classic boat tote is that it’s basically a blank canvas. I use mine as a purse, my needlepoint bag, a pool bag and even for weekend errands. Adding a handmade charm gives it just enough whimsy without changing what makes these bags so timeless.
And the best part? If I ever get tired of it (although I don’t think I will!), I can swap out the charms and create an entirely new look.
Sometimes the smallest projects end up bringing the biggest smile and this one has me looking forward to making a charm for every tote I own.

I’d love to know how you’d decorate your boat tote! Are you a pearls-and-bows person or do you love quirky vintage charms like I do? Tell me in the comments!
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